Woo hoo! Now we know when we get to buy the iPad. However, we haven’t been told where we get to buy it. Of course the Apple Stores (both online and off) will carry it, but the end of the press release has a cryptic statement that the iPad will be sold at select (emphasis added) Apple Authorized Resellers. That probably means not every place that can sell Apple products will be allowed to sell iPads. This is a curious position for Apple and its distribution strategy. Which model does it choose? Let’s take the iPhone. It’s very limited in distribution. Apple and AT&T controlled sales at the beginning and then eventually allowed places such as Wal-Mart and BestBuy to carry it. Apple COO Tim Cook confirmed BestBuy would sell the iPad but didn’t say who else would have that capability. Logically, anywhere you can buy an iPhone you should be able to buy an iPad, right? What about any place you can buy an iMac? Only time will tell, but here is what I think will happen. Cue the special effects. First to get the iPad will be campus bookstores



