Section: iPhone , iPhone It isn’t too often you hear Microsoft praising Apple, or their iPhone. Few may remember this, but the CEO of Microsoft Steve Balmer said in 2007 that, “There’s no chance that the iPhone is going to get any significant market share,” in an interview with USA Today . In many parts of the world, the iPhone has captured significant marketshare. Especially Japan, where the iPhone has 46% of the Japan smartphone market . Recently Windows Mobile was compared to the iPhone at the Connect! tech summit in London and much praise was made to the iPhone OS, by Microsoft UK’s Head of Mobility, Phil Moore. Here’s what he had to say: “We’re still playing catch-up. When Apple came on to the scene a couple of years ago, it threw away the rulebook and reinvented it. We unfortunately don’t have that luxury. It’s true, Apple caught us all napping. It launched something that was very iconic, new and unseen with a very good user interface.” Hearing the quote at first made me wonder why a company with so many resources couldn’t keep up with Apple. Thinking over it, Microsoft has many enterprise users who rely on certain products, and having them reinvented is not something Microsoft can afford to do.



