Of all the companies competing in the cellphone industry, it is perhaps more than just a little poetic that Microsoft should be the first to offer a truly compelling product to rival Apple’s iPhone. I never thought I’d write that sentence. Yesterday at the Mobile World Congress in Barcelona, Steve Ballmer unveiled Microsoft’s newest phone platform, awkwardly-titled Windows Phone 7 Series . Quick rundown; it’s based on Windows CE kernel 6.0 (the latest WinMo is 5.2) is finger-friendly everywhere with swiping, pinching and multitouch, sports a virtual keyboard and offers music and video playback via the awesome Zune UI. Oh, and, there’s not a stylus in sight. And here’s the thing; Windows Phone 7 Series actually looks good. I mean, it looks really good, even though it’s clearly unfinished. As such, the UI is a bit slow, finger touches are sometimes ignored, and it’s clear that the fancy animations and transitions are something of a drag on the processor. Microsoft engineer Joe Belfiore said of the new OS; “What we’re doing is building and delivering a different kind of phone […] a smart design that puts the user at the center of their experience. We’re moving beyond the phone as a PC-like item that moves beyond separate applications and brings together the key things that are important to people […] like pictures, and music and video, and productivity. Users have one simple place to go and access their web services, access the functionality in their applications, and access the data on their phone.



