PopCap’s games aren’t ones that require eight-figure budgets and massive media campaigns, but we defy you to find anyone who plays games on any sort of basis who hasn’t poured hours into Peggle, Plants vs. Zombies, or one of the studio’s other addictive hits. While the company initially made its mark on Mac and PC, the last couple of years have seen expansion to other platforms, notably the iPhone, which has hosted pitch-perfect iterations of those aforementioned favorites. Now, with the iPad release looming on the horizon, the big question is this: What’s PopCap planning for Apple’s tablet, and how soon will we be able to play it? Andrew Stein, director of mobile platforms at PopCap, wasn’t able to share many specifics in a recent phone interview, but did offer some insight into how the company approaches new platforms, as well as what opportunities they see in iPad development. Plants vs. Zombies on the iPhone "The iPad offers a new experience for both developers and customers, given that it has higher performance," says Stein. "Having the additional horsepower under the hood and the bigger screen, the higher-resolution graphics give a tableau for developers to get more creative with games. We can do things with the iPad that we can’t do on a smaller iPhone screen." In particular, Stein believes the large 9.7-inch screen will initially surprise iPad users, and likens the upgrade from an iPhone to that of bumping up to a new video game console. "I think that the size of screen is going to make the experience much more immersive, and it’s going to be more than what people expect



