Greenpeace released the 12th edition of its Guide to Greener Electronics today ( PDF ), with Apple falling somewhere between tangerine and burnt orange. For those who take the rating seriously, Apple scored 4.7 out of 10, unchanged from last time, though the company slipped from 10th to 11th place in the ranking of 18 companies. The guide is based on three “demands” (their word) by Greenpeace: eliminating toxic substances, e-waste recycling and energy usage. Those demands are then broken down into four sub-demands, which are ranked: bad, partially bad, partially good, and good. Overall, Apple scores mostly in the middle, but with several bad grades. The single, wholly positive ranking Apple receives is for the timeline on phasing out nasty PVCs and BFRs from manufacturing. As Apple and the Environment notes, “Printed circuit boards, electrical components, mechanical parts, and internal cables are BFR-free and PVC-free.” However, Greenpeace even takes issue with that claim because Apple has “unreasonably high threshold limits for BFRs and PVC in products that are allegedly PVC-/BFR-free.” Greenpeace criticizes Apple strongly on e-waste recycling, while at the same time noting the company has extended coverage of its recycling program to Asia, and that Apple has set a goal of a 50 percent recycling rate by 2010. The main problem, according to Greenpeace, is a matter of disclosure on the part of Apple.
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Greenpeace Demands Apple Come Clean
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