Filed under: Apple , iPad Apple’s “Meet iPad” ad, which debuted during the Oscars , became the second-most viewed viral video ad last week. Michael Learmonth, writing for AdAge , points out that “Apple has had a YouTube channel since 2005, but only recently started using it. In the past, they’d focused on driving views on Apple.com, but for the iPad, they allowed the video to be embedded across the web, and views were distributed across 100 different placements.” Those 100 different placements totaled a cool 2.5 million “Meet iPad” ad views last week. The only ad that beat “Meet iPad” was E*Trade’s popular “Milkaholic” Superbowl ad, which had increased views due to interest from Lindsay Lohan filing suit against E*Trade claiming the ad was a parody of her. “Meet iPad” was produced by the TBWA/Chiat/Day ad agency. Apple’s iPad ad goes viral originally appeared on The Unofficial Apple Weblog (TUAW) on Sun, 21 Mar 2010 13:00:00 EST. Please see our terms for use of feeds . Apple’s iPad ad goes viral originally appeared on The Unofficial Apple Weblog (TUAW) on Sun, 21 Mar 2010 13:00:00 EST. Please see our terms for use of feeds . Read | Permalink | Email this | Comments

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Apple’s iPad ad goes viral

chat roulette from Casey Neistat on Vimeo. Remember Casey Neistat? He and his brother caused a stir back in 2003 with The iPod’s Dirty Secret, a viral video about the iPod’s irreplaceable battery. Now he’s got a really nice, artful little film about Chatroulette, a web app tha lets you videoconference with random strangers all over the

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Watch Casey Neistat’s Great Little Movie About Chat Roulette [Video]

Twitter feeds and Facebook are replacing web browsing and email for many of us, but seasoned social networkers know the revolution is only just beginning. In fact, the next phase may already be underway with Knocking Live Video and Ustream Live Broadcaster, two video-streaming tools that put the power to share live video with friends, family, and followers in the palms of your iPhone-clutching hands. Both apps offer fun features, impressive tech, and our favorite price tag: free! But which one should you use? Knocking Live, the first of the pair to hit iTunes, received as much buzz for its history as its functionality. As the campfire tale goes, it was originally rejected by Apple, but a plea from the developers directly to the mock turtleneck–wearing big man himself got it reevaluated and approved overnight. While this publicity gave the little app a big boost, it also ensured it was downloaded in droves–resulting in overloaded servers and a buggy debut. After that blessed-by-Jobs hype died down, we gave Knocking Live a spin and came away mostly impressed. Knock, knock. Who’s there? Random video of me doing stuff, thanks to Knocking Live. This intuitive app is simple to use, but it’s aimed more toward folks looking to share something cool with a friend, rather than the hardcore social-networking crowd. It’s not about broadcasting to the masses, but “knocking” on a fellow iPhone owner’s device to share a moment as it happens (yes, your phone makes a knocking noise to call attention to an incoming video). This could mean a mom streaming her baby’s first steps to dad at work, or, more likely, a crazy cat owner sharing a video of Whiskers chasing his tail with another feline-loving friend.

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Knocking Live vs. Ustream

Here’s a good idea for virally marketing apps that Apple should think about: wirelessly beaming apps to other iPhones like the Zune’s music sharing feature. The Zune is a me-too product, but it’s one great feature is being able to lend music to friends Zune-to-Zune via Wi-Fi. Shared tracks can be played three times, after which

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CES: Good Idea of the Day — Sharing iPhone Apps via Wi-Fi or Bluetooth

You know how Michael Jackson won so many awards in his lifetime that they had to start inventing new ones to justify dragging him onstage? Entertainer of the Universe and Best Selling Artist in the New Galactic Empire spring to mind. Hey, that’s the price of über-success. Apple’s getting a taste of that very same medicine now, as it is named recipient of a boatload of “Best…” titles in AdweekMedia’s “ Best of the 2000s ” Awards. Described by AdweekMedia as “Our picks, and yours, for the decade’s best in the marketing, media and agency world” the awards include yawn-inducing categories such as “Agency executives of the Decade” and “Small Agency of the Decade” but thankfully all the best stuff is hugely more accessible — and interesting — to non-marketing-types (which, thankfully, describes most of us). Here’s the opening paragraph from AdweekMedia’s dedicated awards website: Steve Jobs and the iPod reinvented the music business. Sergey Brin and Larry Page tamed the Web.

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And the Best of the Decade Award for Pretty Much Everything Goes to…

Section: Software + Apps , Miscellaneous , Third-Party , iPod + iTunes , iPod touch , iPhone , iPhone , iPhone SDK & Apps , Mac + Computers , Software Macintosh and iPhone/iPod updates and announcements for December 9, 2009: Macintosh Wondershare has released an update to Free YouTube Downloader for Mac with a brand new cocoa-based user interface and enhanced performance. Got a leaked YouTube home video of Taylor Swift in a bikini? Or want to playback the latest viral video “Pink Glove Dance” on YouTube? Downloading and collect them with Free YouTube Downloader. CoreMelt has announced the Show Us Your Pixels Competition . Entries will be accepted from 7th December 2009 until February 7th 2010. The grand prize is a Sumatran Adventure Trek with Rainforest Rescue to help support their rainforest salvation projects. With sponsors like AJA, Black Magic Design, Crumpler, Art Beats and many more, this is a competition not to be missed. Competition categories include best existing work, best student work and best rainforest themed work. FileMaker has announced new dates and a new headquarters hotel with a lower room rate for its 2010 Developer Conference . The 15th annual FileMaker Developer Conference will be Aug. 15-18, 2010, at the Sheraton San Diego Hotel & Marina, San Diego, which offers a limited number of rooms for DevCon attendees at $149 per night. DevCon attendees are strongly urged to make reservations at the Sheraton (1-877-734-2726) before low-priced rooms sell out

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Macintosh/iPhone software update roundup – December 9, 2009

Section: Software + Apps , Miscellaneous , Third-Party , iPod + iTunes , iPod touch , iPhone , iPhone , iPhone SDK & Apps , Mac + Computers , Software Macintosh and iPhone/iPod updates and announcements for December 7, 2009: Macintosh Stand By Soft has released RationalPlan 3.15.7 , a powerful project management software application developed to assist project managers in creating plans, tracking progress, allocating resources, managing budgets and analyzing workload. The new version comes with a significant increase in its execution speed, more task types, silent install possibility on Windows and some more interface improvements. TheMacBundles has announced the release of a new December Bundle. For each of the first 3 weeks in December, a new bundle of 12 highly rated titles will be released. Each bundle will feature a combination of new tiles and titles from the previous week’s bundle. This provides users with a unique opportunity to find the combination of high quality software that best meets their needs while also saving a bundle of money. Two new weekly specials also will be offered each week. MacVide has announced MacVide 3gp Converter 3.1 , an update to their mobile video conversion utility for Mac OS X. 3gp Converter allows video conversion to mp3 mobile video. All of the most popular formats are supported, and helps bridge the gap between many video standards. MacVide 3gp Converter offers an easy-to-use interface that guides the user through the conversion process. Version 3.1 features improved the video engine, 3x processing speed, Snow Leopard support and more. iWebTemplate today announces iWeb iPhone Templates for Apple’s web construction application

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Macintosh/iPhone software update roundup – December 7, 2009

By now you’ve probably seen the viral clip for the Nude It app originally posted at whoisthebaldguy.com (if you haven’t, brush off that cave dust and watch it now). The clip shows a mind-blowing iPhone app being used that employs augmented reality to de-clothe unwitting victims being viewed through the iPhone’s camera. Seems like great idea,

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Interview: Creator Of Augmented-Reality App “Nude It” Clip Bares All

To the surprise of almost no one, a beta copy of Microsoft Office 2010 is already making the rounds via peer-to-peer torrent websites, according to Neowin.com. Microsoft is expected to release the beta officially at next week’s Professional Developer Conference in Los Angeles, having already pegged November as their target month and goosing rumors with a Twitter post about big Office news coming at the conference. Couple all that with the leaked beta already circulating, and it doesn’t take rocket science to make an accurate prediction about next week. The beta is the next extension to the technology preview Microsoft unveiled in July, which was also leaked early. “We have not officially released the beta code of Office (2010),” a Microsoft representative commented. “We recommend that people do not download code from unauthorized sources.” Adding fuel to the beta fire, the website Craving Tech has also posted several screenshots of what they claim to be the Office 2010 beta — and revealing their source to be none other than Microsoft themselves. Could “leaked” torrents be the new viral marketing or what?

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Leaked: Office 2010 Beta!

Twenty five years after Apple aired it’s famous 1984 commercial, it’s Steve Jobs that is being portrayed as Big Brother. In a remake of Apple’s famous 1984 ad, which famously portrayed IBM as a force of oppression, startup doubleTwist has Apple pegged as the oppressor. The web ad — clearly designed to go viral — shows armies

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Steve Jobs Portrayed As Big Brother In 1984 Remix Ad