Yesterday, Bloomberg published a story about Apple’s alleged plan to rent television shows through iTunes and, we assume, the Apple TV. The cost would be US$0.99, which is half off the purchase price of $1.99. Bloomberg also mentioned that Apple will hold a press event on September 7th. That’s likely, as Apple has refreshed the iPod line every year in September since its launch. Additionally, the “Buy a Mac, get an iPod touch for free” promo that Apple is currently running for students expires on September 7th. So expect new iPods. The real question, as Engadget points out , is what else will be announced at the event? Is the TV rental option the end of the story or part of a larger service? Also, would the new Apple TV (or ” iTV “) be announced on the 7th as well?

Read the original:
Bloomberg: Apple press event on Sept. 7









