When iTunes web preview pages first appeared for songs and albums the industry was abuzz with the possibility that iTunes could be migrating to the cloud. iTunes preview has so far had little impact on how we use purchased media content, but it has had a huge impact on how we find iTunes media content on the web, especially with iPhone apps. The iTunes web preview pages are an enormous draw for search engines and consistently rank high in the results when searching for the names of apps. A Quick History of iTunes Web Preview Previously, web links to iTunes content opened a redirect page (hosted on phobos.apple.com) that asked you to wait “One Moment Please” while the iTunes application was launched. This page only had a thumbnail of the cover and sparsely listed just the title and publisher. iTunes web preview first appeared on November 13, 2009 with full pages including descriptive text (hosted on itunes.apple.com). Audio clip previews were added on January 7, 2010. These pages still launch the iTunes application, but also include the full description, select customer reviews, and links to related content.

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App Store SEO: The Impact of iTunes Web Preview







