1984 was around the time that Steve Jobs recruited John Scully from Pepsi (maker of Mountain Dew) by saying: “Do you want to sell sugar water for the rest of your life, or do you want a chance to change the world?”
Domination is the condition of having control or power over animals or things.
Now in 2009, Apple’s message is to give the people “a little video for everyone”. It’s the age of YouTube, the democratization of broadcast. Yet, Apple — instead of inventing Flickr, YouTube, eBay, Facebook, or other empowering technologies — just promotes the revolution as movies & TV shows:
