You know how Michael Jackson won so many awards in his lifetime that they had to start inventing new ones to justify dragging him onstage? Entertainer of the Universe and Best Selling Artist in the New Galactic Empire spring to mind. Hey, that’s the price of über-success. Apple’s getting a taste of that very same medicine now, as it is named recipient of a boatload of “Best…” titles in AdweekMedia’s “ Best of the 2000s ” Awards. Described by AdweekMedia as “Our picks, and yours, for the decade’s best in the marketing, media and agency world” the awards include yawn-inducing categories such as “Agency executives of the Decade” and “Small Agency of the Decade” but thankfully all the best stuff is hugely more accessible — and interesting — to non-marketing-types (which, thankfully, describes most of us). Here’s the opening paragraph from AdweekMedia’s dedicated awards website: Steve Jobs and the iPod reinvented the music business. Sergey Brin and Larry Page tamed the Web.

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And the Best of the Decade Award for Pretty Much Everything Goes to…





