Section: Apple News , Commercials and Ads , iPhone / iPod touch / iPad , iPad If you were watching the Oscars last night, you may have caught sight of Apple’s brand new advertisement for the much awaited iPad . The ad itself races through (with shortened sequences, of course) several features of the device, making it seem irresistible to potential customers, and giving you the chance to “Meet iPad,” as the title suggests. Like many of you, I was already convinced I wanted to pick up an iPad on launch day, but if you weren’t sure, maybe seeing the advert changed your mind. The Oscars seems to be an important event for Apple. The “Hello” iPhone advert premiered during the 2007 Oscars awards, and according to sources on Twitter, Steve Jobs was spotted on the red carpet at this years event—likely for his strong connections with Pixar and Disney. We’ll likely see a couple more advertisements in the run up to April 3rd iPad release , and we’ll keep you posted. You can watch the video in all its glory over on the Apple website , or catch it below from their YouTube channel. Enjoy. Full Story » | Written by Ed Parry for Appletell . | Comment on this Article »

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First iPad ad hits screens during the Oscars [video]

The popular movie rental service, Netflix, is sending out a survey to some of its top customers asking about their interest in a possible app for the iPhone and even the iPad, according to 9 to 5 Mac . Here’s what those customers got: "Imagine that Netflix offers its subscribers the ability to instantly watch movies & TV episodes on their iPhone.  The selection availability to instantly watch includes some new releases, lots of classics and TV episodes.  There are no advertisements or trailers, and movies start in as little as 30 seconds.  You can fast-forward, rewind, and pause or watch again.  The movies & TV episodes you instantly watch are included in your Netflix membership for no additional fee. Whenever you want to instantly watch content on your iPhone, your iPhone must be connected to a Wi-Fi network (such as one you might have at home or at work, or in public places like coffee shops, book stores, hotels, airports, etc.) If this functionality were available, how likely would you or someone in your household be to instantly watch movies & TV episodes on your iPhone via a Wi-Fi network?" Netflix has previously sent out similar surveys for the PS3 and the Wii, leading most to believe the company isn’t just pulling the wool over our eyes.   So if the above were true MaclLifers, would you be game for a Netflix app, even if AT&T doesn’t allow it on 3G just yet?  Feel free to leave comments below! Image courtesy of bindapple.com  

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Netflix Surveying Customers For Possible App on iPad/iPhone

From stick figures with a genocidal desire for blood to penguins that eat ice cream even when running across ice here are some iPhone games that take surprisingly different approaches to time wasting. Solitaire Solitaire is a standard for time killing ever since Windows 95 gave you the bouncing decks of cards.   Now every clerical and cubicle worker in America knows the inner workings of the game deeply, especially when their boss isn't working.   It serves to reason that the iPhone would be a main hub for Solitaire and other card games, and developers have not disappointed us too greatly.   The new free iPhone game, which lucked out with being called just Solitaire, is a decent port of this for the iPhone.   There are few surprises in Solitaire, which may be the point.   When you open this free iPhone game you get to choose to start a new game or resume one that you were just on, which allows you to go back if you have to close it suddenly to pretend like you're working.   This may be the only feature that really sells Solitaire beyond the obvious.   Before each game you can select the specifics you want, such as if you want to draw one or three cards at a time.   Inside gameplay is exactly as you would imagine, with visuals being about as on point as you could expect.   The only detraction from Solitaire is that there are advertisements on the main menu for other games, but since they do not actually work their way into the game itself this is not too much of an issue

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Mini Reviews: Solitaire, Anger of Stick, and Icy Escort

I was thrilled to hear that current apps will be compatible with the iPad, but I’m more excited for apps that haven’t been written yet. Apps for the iPhone and iPod touch are designed for use while being held. There’s an exciting new use case that comes with the iPad — when it’s sitting in the dock. Owners not only have a new device to read news while on the couch, but they also have the perfect peripheral display. What’s a peripheral display? Something that provides basic information without distracting you from your primary task. It runs silently in the background and it’s there when you need to retrieve some glanceable information. You already use plenty of them every day: clocks, stock tickers, weather icons, unread email icons, etc

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The iPad as a Peripheral Display

Section: Apple News , Commercials and Ads , iPhone / iPod touch / iPad , iPhone , iDevice Apps Apple loves to keep their ad pages up to date with commercials that reflect the current states of their products. And considering how simple their advertisements seem to be, they probably don’t take all that much time to produce (especially considering they all have the same basic concept of just a hand and an iPhone). Now, Apple is at it again with three more iPhone advertisements spotlighting some of the most useful functions and applications of the device. The first one, entitled “First Steps,” starts with a mom recording her newborn child taking his first steps. She then seamlessly is able to MMS it to her mom and dad so they can share the moment. From there, they enter a conference call about the clip and child. Overall, this commercial sort of overviews how an iPhone can make sharing media and experiences an easy and exciting experience.

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More iPhone ads appear on Apple’s website and TVs worldwide

Far too often, we still see people stuck in the Internet stone age when sharing files. They either try to email large files to recipients, or choose a file sharing service that bombards the recipient with advertisements before they can download the files. Email is great for sending small files, but when you want to share large files for work, send large files to friends and family, what service should you use? We hope to get you away from those horrendous file sharing services and share with out what we think are the best services to share large files online between friends, family, co-workers, or really anyone.     Apple’s iDisk ($99/year) Sure, you might have a beef with the price that Apple charges for its online services called MobileMe, and you might have chuckled to yourself during the re-launch of the service when it switched from being .Mac and experienced a ton of problems. But Apple provide an elegant solution for a price that’s not too bad when you consider all you’re getting. On the file storage side of things, you get 20GBs of storage with 200GBs of monthly data transfer (although we think they should just up the data transfer to unlimited). The online storage is shared with your email, but if you don’t use the email often, you can just reallocate the disk space so you have more iDisk storage than email storage. With MobileMe there’s no additional software to download and install. Just type in your username and password in the MobileMe System Preference panel and you’re good to go. When you enable iDisk, a new drive shows up on your Mac, giving you the ability to drag and drop files on it to upload them.

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Send Large Files Over the Internet Without Enraging the Receiver

Sure, the iPad may not have Flash, but Hulu could be working on a new video player destined for the iPad. A new post from TechCrunch suggests that Hulu, the online video content provider, could be creating a new video player that will work with the iPad.  TechCrunch notes that Hulu’s content is already in H.264 format and has been since 2008. Since the iPhone/iPod touch/iPad all support H.264 content through QuickTime, these devices could natively support the content; however, advertisements would be iffy. Hulu would most likely create a new website that uses HTML 5 to present the video content (similar to the way YouTube has been doing things), or create their own application that could run on the iPad. Either way, Hulu could be the killer application for iPad if this rumor turns out to be true. You can read the full story on TechCrunch . via 9to5 Mac

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Hulu to Work on iPad?

The breathless words from 9 to 5 Mac announced, “You heard it here first, folks.” And then in bold, italic all caps, “THE IPAD HAS FLASH.” And who can blame them for joining the bandwagon of wishful thinkers? They showed a clip from Apple’s official video that seemed to indicate the presence of Flash, and everyone’s hopes got a little higher. Alas, 9 to 5 Mac had to update their story with the news that a media company makes fake optimized web pages for all of Apple’s commercials. The absence of a Flash announcement in the iPad presentation got the attention of several commenting on the event . In fact, Adobe’s Adrian Ludwig himself said, “Without Flash support, iPad users will not be able to access the full range of web content, including over 70% of games and 75% of video on the web.” Plus Adobe’s Flash platform Twitter account tweeted a link to a news story confirming the absence. A quick search on “iPad flash” shows just how many people are discussing the issue. PC World calls it “Apple’s iPad and the Flash Clash” and points out the promotional images and videos on Apple’s own site hint at Flash presence that isn’t there. Their story says that a graphic designer from Atlanta is even filing a complaint with the Federal Trade Commission over what he believes is misleading advertising. "In several advertisements and images representing the Apple products in question, Apple has purposefully elected to show these devices correctly displaying content that necessitates the Adobe Flash plug-in," according to his filing. Perhaps the real question remains… Why isn’t it there?

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See How Much We Want Flash?

Section: Apple , Apple News , Commercials If you’re into marketing and advertising or just simply find Apple’s Get a Mac ad campaign interesting, you might want to visit AdWeek’s website. They’ve set up a page that has all 66 (yes, 66) advertisements from the campaign so far. They’re organized chronologically and categorized by the year in which they came out. It’s some pretty awesome stuff, in my opinion. You can visit the page at their website and get caught in hours of advertisements if you’re into that sort of thing. Apple’s Get a Mac campaign has certainly left an impression upon those who view them (after all, it was the “Best Video Ad Campaign” last year according to US News). From attacking Windows 7 to covering Apple’s innovations to touting new features , Apple’s ads are both comical and ingenious. And who knows, maybe soon we’ll be seeing “Get an Apple Tablet ” advertisements on our TVs. Those could certainly provide some interesting ideas about the tablet market up to the point where Apple begins to (hopefully) dominate it and actually make a use for tablet computers for the average person (sort of like the iPhone, ‘ey?). Read [ AdWeek ] Full Story » | Written by Josh Holat for Appletell . | Comment on this Article »

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Obsessed with Get a Mac ads? There’s a site for that.

I’m cuckoo for Chrome. It’s super fast, it’s Webkit, it’s got some nice developer tool options that aren’t available in Safari and it’s combo Search Box/Address Box is so intuitive it’s completely ruined me for any other browsers that still split up those two elements. The only thing really keeping me from moving over to Chrome full-time at this point is my reliance on Safari for ClickToFlash . Luckily, the newest Dev build of Chrome released yesterday enables support for extensions so closing this gap should now be easier than ever. If you’re not familiar with ClickToFlash, it’s a Webkit plug-in that replaces all flash elements on a web page with a nice nondescript gray gradient and a little Flash logo. To view the blocked Flash you just click the logo and the browser loads it in. This has a number of benefits, not the least of which are that since the flash won’t be loaded until you ask for it page load times won’t grind to a crawl, your CPU usage won’t spike, and you won’t be forced to look annoying home mortgage ads when all you do is rent.

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Browser Tip: Blocking Flash in Chrome